![]() Interesting, relatable images capture attention and keep the user’s eye engaged with your page for extended periods of time. In fact, stock photos do very little to enhance your website, and can actually harm your business.ĭated and disingenuous, they cheapen your website and can make it seem tacky and untrustworthy.įortunately, there are many websites that offer free, high-quality photos that you can use to instantly elevate your brand. Studies have shown that most people ignore generic stock photos. Website Design Concept #6: Say “No” to Stock Photos Pay close attention to your palate, and how the colors interact with each other. Thoughtless color combinations can come across as dated or tacky. Picking the wrong colors can negatively affect your brand by affecting the feel, flow, and overall legibility of your website. The intelligent use of color can actually guide your users along the conversion path, through eye-catching links and assets. It can influence the emotions, thoughts, even conversion rates of your users. Mobile-Friendly Fonts (usually Sans Serif Fonts)Ĭolor is an integral factor in driving engagement on your website, so don’t shrug it off! Colors establish the visual identity of your brand.Keep it simple and clean for maximum legibility.Ī few typography trends for 2017 include: Striking typography is compelling it captures and inspires your users. Big, bold, and interesting typeface on your homepage will resonate with users, draw the eye, and encourage user interaction. Website Design Concept #4: Big, Bold Typography But remember, details become critical with fewer elements on your website, so be mindful of your choices. Start by purging your pages of all superfluous links, text boxes, and clutter. It’s easy to achieve at least some degree of minimalism on your website. The simplicity of a minimalistic website can move users along the conversion path faster since they are less distracted by superfluous content. “Minimalism” denotes simple, stripped-down design that embodies only the basic, fundamental needs of the user. Live video, interactive infographics, calculators, user-generated content, and quizzes are just a few examples of the type of content that will separate your website from the competition. Interactive, personalized, and useful content will generate interest and humanize your brand. So, how do you make your website’s content shine? Users will also click away from anything that is not convenient or easy to read. The sheer volume of low-quality content with which users are bombarded has calloused them against clickbait and sensationalist headings. In 2017, people are becoming inundated with content. You’ve heard the adage “content is king.” Let’s revise that. Website Design Concept #2: Interactive, Personalized & Useful Content Or, try the “mobile first” technique, by designing your website for mobile (or the smallest screens), then working your way to the bigger ones. Transitioning your website to a pre-made template can alleviate the headache of trying to maintain a beautifully responsive and perfectly fluid website. The majority of web searches and media consumption occur on mobile, so make sure your site presents well across all devices. It may look great on a desktop, but if your website doesn’t translate well to a smartphone or tablet, you’re in trouble. Website Design Concept #1: Enhanced Fluidityįluidity across devices is one of the most important design concepts for your website. So how can your business compete? Take a look at these new web design concepts to get your business noticed, and turn your visitors into leads. If your website is unappealing, unhelpful, or worse, unusable, your visitors will go elsewhere. Does your website design attract visitors, or are they flocking to the competition’s homepage?īusinesses, small and large, are updating their websites, battling for attention.
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